Let’s Talk Healthcare
The best way to understand the impact of digital media is active, two-way participation. We welcome you to participate in our GCI Health blog and add to our conversation on the various trends and complex issues within healthcare communication.
GCI Health, the leading healthcare-focused global public relations agency, announced their partnership with REDBOOK magazine (the iconic women’s magazine that reaches millions) and HealthyWomen, (the nation’s leading independent health information source for women) to better understand the health habits of an extremely influential
demographic for the healthcare industry — women 30-60 years of age. The newly launched HealthiHER Project aims to make self-care a priority in a woman’s everyday life, so she can ultimately become a ‘healthier her’—for herself, her family and society.
“Healthcare has transformed over the last decade in terms of how we access and use information to guide our health, and it is critical that we gain a deeper understanding of what drives women’s healthcare decisions,” said Wendy Lund, CEO, GCI Health. “We’re excited to be working with REDBOOK and HealthyWomen to uncover some key insights that will help us better communicate with this important population.”
“We know that many of REDBOOK’s readers are moms and caregivers, and that taking care of them-selves can’t always be their first priority—while she is likely to be the key decision maker on health-related matters for the family, she routinely puts her own health needs behind those of her loved ones,” said Karen Snyder Duke, Health Editor, REDBOOK. “We’re eager to learn more about the role women play in their family’s health and how organizations like REDBOOK, HealthyWomen and GCI Health can help them better manage their own.”
As a first step in the HealthiHER Project, GCI Health, HealthyWomen and REDBOOK are launching a landmark survey to uncover insights that could have a seminal impact on the way women in this demographic approach their healthcare decisions and needs. Research into this population will help better understand how women are tuned into health. Ultimately, the goal of the research is to improve the lives of these women by educating them, engaging them and inspiring them to get healthier, stay healthier, and live more vital lives.
The survey, for woman between the ages of 30 and 60, is available at: http://www.healthywomen.org/content/article/how-do-you-feel-about-your-health
“We want to remind women that self-care is not selfish. It’s actually quite the opposite,” said Beth Battaglino, RN, CEO, HealthyWomen. “If women do not take care of themselves, they will not be able to take care of their families. It all begins with preventive care, and this survey will ultimately allow us to know what’s preventing women from receiving it.”
With this survey—along with a plethora of insights from secondary research—GCI Health, Healthy-Women and REDBOOK look to combine their collective thought power, resources and passion for women and their health to uncover deeper insights that will engage and support these women in ways they have not been activated before.
About GCI Health
GCI Health is a full-service specialty healthcare communications firm recently named Global and North America Healthcare Agency of the Year by The Holmes Report and Best of the Best Agency to Work For. The agency’s client roster spans broadly across all sectors in health care, including pharmaceutical, biotechnology, medical technology, consumer health, provider groups (hospitals and managed care), health IT, beauty and aesthetics and nonprofit. GCI Health offers clients an accessible senior-level leadership team, a commitment to beating client expectations, and an obsession with anticipating the challenges of an increasingly complex and transforming healthcare communications environment. With a deep focus in multichannel marketing, high science, consumer activation, crisis management, reputation building, patient advocacy and health education, GCI Health’s focus on delivering results is unrelenting. For more information, please visit www.gcihealth.com.
For nearly 30 years, HealthyWomen has inspired and empowered millions of women to take a proac-tive role in their health. A progressive and unique women’s health not-for-profit, HealthyWomen combines a 24/7 online health media platform with award-winning education and advocacy campaigns. HealthyWomen’s web destination engages with readers and health care providers alike and provides valuable health information that educates women and guides them through the various ages and stages of life. For more information on HealthyWomen, visit http://www.healthywomen.org.
REDBOOK (www.redbookmag.com) is the lifestyle guide for today’s modern women, full of accessible fashion, real beauty, smart health advice, easy recipes and chic décor tricks. Curating the very best products and ideas, REDBOOK helps its 10 million readers enjoy their nonstop lives. Winner of Adweek’s “Hottest Women’s Magazine” in 2015, the iconic brand thrives in print, online, mobile and social, making great style accessible for every woman. With 20 titles in the U.S., Hearst is the largest publisher of monthly magazines with a total paid circulation of nearly 30 million (AAM 1H 2017). Hearst Magazines’ print and digital assets reach nearly 123 million readers and site visitors each month–nearly two-thirds of all women and millennial women in the country. (source: 2017 comScore Multi-Platform // GfK MRI Media + Fusion (06-17/F16)). Hearst Digital Media has 143 million followers across social. Follow REDBOOK on Instagram, Facebook and Twitter.