Great Client Initiatives

At GCI Health, every employee lives by the mantra “Let’s Do Something Different,” a
shared commitment to take time to harness our passion for healthcare PR to challenge
ourselves to do things differently for our clients, helping them achieve their
objectives while setting them apart from the pack.

Sector Expertise

Beauty and Aesthetics

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Positioning a Groundbreaking Cosmetic Therapy as Market Leader through 10-year Anniversary Celebration

To celebrate the 10th Anniversary of a groundbreaking cosmetic therapy’s FDA approval, GCI Health created a first-ever partnership with PEOPLE magazine to launch Women Just Like You, a marketing campaign to showcase millions of real women treated.  By reinforcing a decade of positive physician experience and millions of satisfied patients as differentiators for the brand, GCI Health continued the position of the therapy as a market leader.  Campaign messaging was secured in targeted women’s books, national and local media such as USA Today, Fox News Channel, CNN, Health, Self and Redbook, resulting in more than 400 million impressions.