Beauty and Aesthetics
Positioning a Groundbreaking Cosmetic Therapy as Market Leader through 10-year Anniversary Celebration
To celebrate the 10th Anniversary of a groundbreaking cosmetic therapy’s FDA approval, GCI Health created a first-ever partnership with PEOPLE magazine to launch Women Just Like You, a marketing campaign to showcase millions of real women treated. By reinforcing a decade of positive physician experience and millions of satisfied patients as differentiators for the brand, GCI Health continued the position of the therapy as a market leader. Campaign messaging was secured in targeted women’s books, national and local media such as USA Today, Fox News Channel, CNN, Health, Self and Redbook, resulting in more than 400 million impressions.