Great Client Initiatives

At GCI Health, every employee lives by the mantra “Let’s Do Something Different,” a
shared commitment to take time to harness our passion for healthcare PR to challenge
ourselves to do things differently for our clients, helping them achieve their
objectives while setting them apart from the pack.

Sector Expertise

Animal Health

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Generating Corporate Good Will and Brand Awareness

GCI Health was charged with re-introducing a topical medicine to prevent heartworm infection in dogs and cats, which lagged behind two other competitors, before thousands of doses expired. The cornerstone of the program became the donation of 750,000 doses to the Humane Society of the United States for the protection of 250,000 dogs and cats for an entire summer. With the support of a celebrity partner and a veterinarian, media outreach successfully reached consumers nationwide and included appearances on NBC’s “The Today Show” and on ABC’s “The View,” as well as website testimonials.