Business to Business
Elevating a Company’s Reputation Among its Peers
GCI Health was approached to support the communications efforts of a major, physician-owned company in the B2B space with unique circumstances and limited milestone events. The company’s main goals were to elevate its corporate visibility and extend its reputation as experts in their field. GCI Health developed an award-winning program that was built on sound strategic thinking to garner the attention of leading journalists. Together, GCI Health and the company worked to establish a reputation of being reliable, third-party resource for independent perspectives and statistical information with media outlets in both the top-tier and major markets. In the first six months of the program, GCI Health was able to garner than a dozen pieces of national coverage by capitalizing on both breaking news and trending stories.