Great Client Initiatives

At GCI Health, every employee lives by the mantra “Let’s Do Something Different,” a
shared commitment to take time to harness our passion for healthcare PR to challenge
ourselves to do things differently for our clients, helping them achieve their
objectives while setting them apart from the pack.

Sector Expertise

Corporate Healthcare

J&J/Campaign for Nursing’s Future

In response to a national shortage of nurses and nurse educators, and as part of its Campaign for Nursing’s Future, Johnson & Johnson engaged GCI Health to help create multiple online mediums to help improve the image of nursing, recruit new nurses and retain nurses already in the field. GCI Health developed and now manages six online assets, including 1) an external, monthly e-newsletter to provide relevant nursing news; 2) a Facebook Page and a 3) Twitter handle (which are updated and monitored multiple times a day) to allow for two-way communication between nurses; 4) a monthly podcast series called “Nursing Notes Live”; 5) a mobile app game to help nurses de-stress and unwind; and 6) a Pinterest page. To date, the six digital properties have seen great success, with more than 73,000 e-newsletter subscribers; 177,000 “likes” on the Facebook Page; 3,600 Twitter followers; 44,500 total podcast downloads; nearly 114,000 users of the mobile app game; and more than 530 Pinterest followers in the first nine months of inception. According to an article published in the New England Journal of Medicine in April 2013, the Campaign is cited as one of several major factors that have helped boost interest in the nursing profession since 2002.