J&J/Campaign for Nursing’s Future
In response to a national shortage of nurses and nurse educators, and as part of its Campaign for Nursing’s Future, Johnson & Johnson engaged GCI Health to help create multiple online mediums to help improve the image of nursing, recruit new nurses and retain nurses already in the field. GCI Health developed and now manages six online assets, including 1) an external, monthly e-newsletter to provide relevant nursing news; 2) a Facebook Page and a 3) Twitter handle (which are updated and monitored multiple times a day) to allow for two-way communication between nurses; 4) a monthly podcast series called “Nursing Notes Live”; 5) a mobile app game to help nurses de-stress and unwind; and 6) a Pinterest page. To date, the six digital properties have seen great success, with more than 73,000 e-newsletter subscribers; 177,000 “likes” on the Facebook Page; 3,600 Twitter followers; 44,500 total podcast downloads; nearly 114,000 users of the mobile app game; and more than 530 Pinterest followers in the first nine months of inception. According to an article published in the New England Journal of Medicine in April 2013, the Campaign is cited as one of several major factors that have helped boost interest in the nursing profession since 2002.