Great Client Initiatives

At GCI Health, every employee lives by the mantra “Let’s Do Something Different,” a
shared commitment to take time to harness our passion for healthcare PR to challenge
ourselves to do things differently for our clients, helping them achieve their
objectives while setting them apart from the pack.

Sector Expertise

Medical Technology

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Mobilizing Stakeholders to Drive ICD Reimbursement

Sudden cardiac arrhythmia (SCA) is the #1 killer in the U.S., yet implantable cardioverter- defibrillators (ICDs) were under-utilized and perceived negatively due to cost. Early signals indicated CMS may not reimburse ICDs despite strong clinical evidence. To influence the CMS decision, GCI Health established the SCA Alliance – comprised of representatives from 18 patient and professional organizations – to demonstrate broad support for ICDs. The result was a decision by CMS to reimburse 85% of at-risk patients, and 95% of media coverage from the program focused on ICD value, not cost.