Putting a Network of Community Oncologists on the National Map
Academic and household-named cancer centers traditionally dominate top-tier oncology stories. A network of community oncology centers tasked GCI Health with elevating its national media presence to help raise awareness of the high-quality, evidence-based care, and unprecedented clinical research being conducted in America’s neighborhoods. Our team stitched a media tapestry showcasing the extensive oncology expertise offered in communities across the nation, including mentions of the cutting edge research that is changing the treatment paradigm. In under a year, GCI Health secured more than 38 pieces of national, print, online and broadcast coverage – from The New York Times and BusinessWeek to The Today Show and NPR – reaching an estimated audience of 223 million with more than 95% of coverage referencing the network.