Great Client Initiatives

At GCI Health, every employee lives by the mantra “Let’s Do Something Different,” a
shared commitment to take time to harness our passion for healthcare PR to challenge
ourselves to do things differently for our clients, helping them achieve their
objectives while setting them apart from the pack.

Sector Expertise

Vaccines

4267_syringe

Sustaining Positive News for a New Vaccine

GCI Health was responsible for launching a vaccine in an environment of safety concerns due to a market withdrawal of a competitive vaccine. In support of four milestones in 10 weeks, we created unique news angles to keep interest high, strong safety messaging, and prepared spokespeople to deliver consistent and colorful messages. The milestone news generated more than 144 million impressions, including multiple articles in USA Today, The New York Times and Wall Street Journal. Ninety-two percent of coverage was considered extremely or somewhat favorable.