Taking Diabetes to Heart
To create surround-sound noise about our client’s leadership in diabetes at the 2013 American Diabetes Association (ADA) Scientific Sessions, GCI Health brought celebrity chef Art Smith to Chicago as part of the Taking Diabetes to Heart educational program. The campaign aims to help people living with type 2 diabetes understand that small, but important, changes in their lifestyle can help them better manage the disease. Chef Art completed a media tour with local broadcast, national and local print and online outlets, cooking up diabetes-friendly recipes and discussing his personal type 2 diabetes story. A local food truck was also prominently displayed at the ADA exhibit hall where visitors gathered to sample diabetes-friendly snacks. GCI Health’s innovative thinking helped ensure the client was front-and-center at the medical meeting, without compelling data to present.
Connecting Parents Around Early Onset Puberty in Children
Central Precocious Puberty (CPP) is a rare, pediatric condition where puberty can start earlier then eight or ten years old. To bring awareness to this condition, GCI Health developed the Connecting Parents-to-Parents online community. The community allowed parents to register anonymously and discreetly, but provided the option to connect with other parents directly without compromising their privacy or identities. To drive awareness of the program GCI Health undertook a national and targeted local media campaign to drive awareness of the condition.