Great Client Initiatives

At GCI Health, every employee lives by the mantra “Let’s Do Something Different,” a
shared commitment to take time to harness our passion for healthcare PR to challenge
ourselves to do things differently for our clients, helping them achieve their
objectives while setting them apart from the pack.

Therapeutic Experience

Ophthalmology

Establishing a Market Leader with a High-Profile Product

GCI Health was responsible for launching a high-profile ophthalmology drug for a company new to this therapeutic category.  Prior to the FDA approval of the therapy, media coverage of the drug primarily focused on the anticipated cost and a cheaper alternative being widely used off-label.  By going broad and deep with news of the approval with an innovative approach that incorporated non-traditional elements, the drug became widely known as a breakthrough treatment and its developer was quickly and firmly established as a leader in ophthalmology.