Mobilizing an Online Community – Winner of 2014 Two PR News Digital Awards for Online Community and Facebook Communications
In an effort to fulfill an unmet support system need in the Fibromyalgia (FM) community, GCI Health launched the FibroCenter.com Facebook page, creating an engaging interactive online destination. The site provides new valuable FM information and resources on a consistent basis, encourages frequent visits over time and drives traffic back to FibroCenter.com. To date, the program has increased web traffic to the existing FibroCenter site by more than 20 percent and received 87,0000 page “Likes” reaching a total audience of more than 4,200,000 people, beating all original client expectations.
Chronic Migraine Patients Get Special Moments Rewritten
Many people have experienced migraines, but approximately 3.2 million Americans are living with Chronic Migraine – a condition which causes headaches on 15 or more days each month lasting four hours a day or longer. Without proper diagnosis and treatment by a headache specialist, people with Chronic Migraine live interrupted lives and report feeling isolated by the condition and robbed of special moments with family and friends, including weddings, anniversaries and holidays. GCI Health worked with celebrity event planner Mindy Weiss to re-write special moments and events for 15 contest winners living with Chronic Migraine. The events took place in 15 cities around the U.S. from 2011-2013, and generated national and local media coverage in major print, broadcast and online outlets, including the Wall Street Journal, ABC News Now, Essence.com, TheKnot.com and the Tom Joyner Show, which totaled more than 177 million media impressions. The campaign also featured an unbranded website, www.RewriteYourDay.com, where people could learn about the campaign, learn about Chronic Migraine and find a local headache specialist in their area.