Inspiring Millennial Women to Make Their Mark on the World
GCI Health is leading an integrated consumer media program targeting millennial women centered around a nationwide contest called Make Your Mark. The contest, which is hosted by a top women’s publication and sponsored by a new-to-market contraceptive, is focused on celebrating the unique and brave things women are doing to make their mark while inspiring others to do the same. A robust media program featured a celebrity spokesperson, who conducted 38 national and local broadcast, print and online interviews over three consecutive days as well as targeted social media promotion to encourage women to enter the contest. To date, the effort, which is ongoing, has reached an audience of more than 525 million and specifically brought the message to millennials through targeted placements on outlets such as Buzzfeed, People.com, Watch What Happens Live and Talk Stoop.