GCI Calls On Business To Support Women's Health


The agency, along with Redbook and HealthyWoman, launched the initiative, HealthiHer, after a survey showed 45% of women aged 30-60 don't make time for their own healthcare.

NEW YORK — With a new survey showing a large number of women don’t take care of their own health, GCI Health, along with Redbook and the organization HealthyWomen, are launching an effort aimed at helping women make their own well-being a priority.

The initiative, called the HealthiHer Movement, is centered around providing women with the tools, guidance and support to take care of themselves, which includes making time for simple screenings like mammograms and blood pressure checks. Although women tend to put their families’ health before their own, it’s vital that women take charge of their own health, or risk not being able to care for others, organizers said.

“GCI Health is truly passionate about inspiring women to be advocates for their health and well-being,” said CEO Wendy Lund. “We are excited to be on the forefront of driving this important initiative forward in the workplace by challenging employers and organizations to adopt policies and cultures that encourage women employees to #BeHealthiHer.”
The effort comes in conjunction with release of the results of a new study the companies conducted that found 45% of women aged 30-60 didn’t take time for their own healthcare. While 83% of the 1,000 respondents said they are happy to be managing their family’s health and 70% feel they handle their child’s health “very well,” 66% said they feel only “somewhat in control” of their own health.

However, 79% said they have the power to change that.
Other highlights include:
Nearly 90% women describe their stress levels as “moderate to high.” Almost 40% said they had been diagnosed with anxiety or depression.
80% feel they can’t delegate their family’s healthcare, with 40% saying doing so would be too complicated.
Younger women are 10% less likely to get basic screenings and 10% more likely to put their kids’ care before their own.
77% who are not getting regular screenings and check-ups say that their job schedule prevents them from doing so.
Joan Lunden, the women’s health advocate and broadcast journalist, has signed on to be the face of the effort, which will be detailed in the April 17 print and online issues of Redbook. Information is also avaialble at the HealthiHer website and join the Facebook discussions.