New York, NY – March 4, 2014 – GCI Health, a leading healthcare-focused global public relations agency, today announced the appointments of three new senior staff members and two key staff level promotions. Sherry Goldberg and Allison Schneider join the New York office as Senior Vice Presidents, Kimberly Ryan joins as a Media Specialist and Robyn Leventhal and Edie DeVine are promoted to Senior Vice Presidents.
Most recently, Sherry Goldberg was a Senior Vice President at Ruder Finn where she managed marquee global clients across multiple disease areas, with specific responsibility for a multi-million dollar, high-profile global oncology franchise and a long-standing pharmaceutical client’s internal communications during a time of key change for the company. Prior to Ruder Finn, Goldberg spent six years at Porter Novelli where she oversaw all aspects of a top five healthcare client.
Allison Schneider joins from Ruder Finn where she served as a Senior Vice President, directing global and U.S. strategies, programming, issues management, internal communications and media relations for leading pharmaceutical brands. Earlier in Schneider’s career, she spent more than five years at Ogilvy Public Relations where she led high-level healthcare accounts and worked on-site at major pharmaceutical and biotech companies.
GCI Health also promoted two team members. In San Francisco, Edie DeVine has been promoted to Senior Vice President, West Coast Market Leader. During her four years at GCI Health, DeVine has led efforts to win a number of new, diversified accounts and created various organic growth opportunities. DeVine has also brought thought leadership on health IT, corporate communications and investor relations.
Robyn Leventhal has also been promoted to Senior Vice President in New York. In her new role, Leventhal will lead a large, multi-faceted account that spans several indications and geographic regions with a major pharmaceutical company.
GCI Health has also expanded the agency’s media capabilities with the addition of Kimberly Ryan who joins as a senior media strategist and Account Director. In her role, Ryan will provide national media relations and strategic communications counsel for all U.S. accounts. Most recently, Ryan had run her own communications consultancy, providing media strategy to clients across a variety of industries. Prior to this, Ryan was at Ogilvy Public Relations where she implemented communications and media strategy for a full slate of global clients. She provided high-level media relations counsel, secured media placements and managed media activities for multiple healthcare campaigns.
“GCI Health is built on a foundation of hiring the best and the brightest in the industry,” said Wendy Lund, CEO, GCI Health. “We are delighted to welcome new talent to serve the expanding communications needs of our clients and the growth of our agency. The promotions of Robyn and Edie recognize their excellent performance, unsurpassed results for our clients, and exemplary contributions to our internal team and company culture.”
About GCI Health
GCI Health is a forward-thinking healthcare public relations agency powered by best-in-the-business professionals and the only WPP company that specializes in healthcare public relations. With more than 140 professionals across the U.S., Canada and Europe, our client roster spans broadly across all sectors in healthcare, including pharmaceutical, biotech, medical technology, consumer health, provider (hospitals and managed care), insurance, telehealth, beauty and aesthetics and non-profit. GCI Health offers clients an accessible senior level leadership team, A-to-Z healthcare experience, a commitment to beating client expectations, and an obsession with anticipating the challenges of an increasingly complex and transforming healthcare communications environment. With insider’s knowledge of health media, high science, digital health strategy, consumer activation, crisis management, reputation building, patient advocacy and health education, GCI Health’s focus on delivering results is unrelenting.
GCI Health has been honored for its creative and innovative programming – including Healthcare PR Agency of the Year, back-to-back SABRE awards in 2012 and 2011 for Pharmaceutical Rx Campaign of the Year – and has been recognized for its unique approach to tackling the industry’s toughest challenges. The agency’s latest honor includes being named one of the top five healthcare PR firms in the world by the Holmes Report.
For more information, please visit www.gcihealth.com.
GCI Health forged a partnership with Hearst women’s title Redbook and online health information source HealthyWomen.org. The HealthiHER Project is an attempt to better understand the health habits of women 30-60 years of age. As a first step in the project, there will be a survey of women in that demographic, addressing their healthcare decisions and needs. The goal of the research is to give these women the information and inspiration they need to make healthier choices. “We’re excited to be working with Redbook and HealthyWomen to uncover some key insights that will help us better communicate with this important population,” said GCI Health CEO Wendy Lund.