New York, NY – May 11, 2017 – GCI Health, the leading healthcare-focused global public relations agency, today announced the hire of Victoria “Tori” Fort as senior vice president/Market Leader in Washington DC. Tori will be responsible for building the agency’s presence in the area and expanding on GCI Health’s capabilities in health public affairs and policy, leveraging the agency’s strong network of policy experts. Tori is a longtime DC veteran who started her career in grassroots marketing and is an expert in translating complex scientific communications to reach diverse audiences. She has spent her career successfully working to bring together patient advocates, healthcare thought leaders and biopharmaceutical companies on joint initiatives.
“GCI Health is focused on helping our clients navigate today’s rapidly evolving and sometimes unpredictable political and regulatory environment,” said Wendy Lund, CEO, GCI Health. “With many uncertainties in the healthcare ecosystem, it’s essential to be able to anticipate policy and legislative actions and trends to support our clients while developing positions on myriad issues, such as drug pricing, compassionate use and drug regulation. Tori’s expertise will help the agency further build out campaigns through the lens of key decision makers and position our clients to advance their objectives in an increasingly value-driven healthcare system.”
Prior to GCI Health, Tori led key accounts across the Chandler Chicco/inVentiv Health network of biopharma and consumer health clients and served as Ruder Finn’s DC expert. A seasoned C-Suite counselor, Tori has guided clients from emerging biotechs to Fortune 500 leaders and worked across patient advocacy groups, non-profits and the biopharmaceutical industry on a range of award-winning efforts.
About GCI Health GCI Health is a full-service specialty healthcare communications firm recently named Healthcare Agency of the Year by The Holmes Report and All-Around Best Agency to Work For. The agency’s client roster spans broadly across all sectors in healthcare, including pharmaceutical, biotechnology, medical technology, consumer health, provider groups (hospitals and managed care), health IT, beauty and aesthetics and non-profit. GCI Health offers clients an accessible senior level leadership team, a commitment to beating client expectations, and an obsession with anticipating the challenges of an increasingly complex and transforming healthcare communications environment. With a deep focus in multichannel marketing, high science, consumer activation, crisis management, reputation building, patient advocacy and health education, GCI Health’s focus on delivering results is unrelenting. For more information, please visit www.gcihealth.com.
GCI Health forged a partnership with Hearst women’s title Redbook and online health information source HealthyWomen.org. The HealthiHER Project is an attempt to better understand the health habits of women 30-60 years of age. As a first step in the project, there will be a survey of women in that demographic, addressing their healthcare decisions and needs. The goal of the research is to give these women the information and inspiration they need to make healthier choices. “We’re excited to be working with Redbook and HealthyWomen to uncover some key insights that will help us better communicate with this important population,” said GCI Health CEO Wendy Lund.