NEW YORK, April 6, 2021 – GCI Health, a global specialty healthcare communications agency, today launched The Content Collaborative™, a new offering that brings together the company’s award-winning digital, design, editorial and creative teams under a single umbrella. The Content Collaborative aims to break down traditional silos that stand in the way of creating and delivering inspiring, impactful health content borne from lived experiences. David Chadwick has been promoted to Chief Content Officer and will oversee the new offering, reporting to Kristin Cahill, Global CEO.
“In the last year, we’ve seen health storytelling evolve significantly. Not only is there a new appreciation for scientific innovation, but greater demand for stories that tackle the emotion and tensions of health topics head-on,” said Cahill. “The Content Collaborative enables our specialists to curate a deeper, more resonant experience for our audiences and greater impact for our clients.”
“We know that to meaningfully engage, we must deliver authentic, people-inspired stories that invite action – and reaction,” said Chadwick. “Our unified content offering allows us to better achieve that as it’s grounded in insights and supported by strategy, high-quality production and targeted promotion – all while keeping up with the ever-increasing pace of creation.”
With the creation of this offering, Kristin Ryan and Matt Graffeo have been promoted to Group Senior Vice Presidents and co-leads of the GCI Health digital team, reporting to Chadwick. Since joining GCI Health, Ryan and Graffeo have helped formalize and launch new digital offerings, leading the expansion of the team during its largest-ever year of growth.
Rounding out the new offer is the Creative team, led by Stefanie Gunning, Group Senior Vice President, which ensures content solutions embody the agency’s Revolutionize Realistically approach to thinking boldly without borders while shaping ideas to make them executable in a highly regulated environment; and the agency’s Design team, led by Jackie Goldmark, Group Senior Vice President, which brings agency storytelling to life through design and production capabilities that include art direction, video, motion graphics and graphic design.