GCI Health has been named a finalist for the fourth year in a row (winning in 2011) for the Holmes Report’s Healthcare Agency of the Year. The enormous growth of the agency, diversification of our offerings and client base, our more integrated approach in blending owned and paid content with traditional earned media, encouraging clients to make use of digital and social channels, and our signature thought leadership platform, Patients at the Center, secured us one of the top 5 spots in this category. We are looking forward to the announcement of the winner at the SABRE Awards ceremony on May 5th.
GCI Health forged a partnership with Hearst women’s title Redbook and online health information source HealthyWomen.org. The HealthiHER Project is an attempt to better understand the health habits of women 30-60 years of age. As a first step in the project, there will be a survey of women in that demographic, addressing their healthcare decisions and needs. The goal of the research is to give these women the information and inspiration they need to make healthier choices. “We’re excited to be working with Redbook and HealthyWomen to uncover some key insights that will help us better communicate with this important population,” said GCI Health CEO Wendy Lund.