GCI Health Partners with The Mighty

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GCI Health has formed a partnership with The Mighty, an online health platform with an engaged community of patients, caregivers and healthcare professionals. GCI will analyze findings from a recent survey conducted by The Mighty, with the goal of better understanding the changing needs of people seeking healthcare. The project is part of what GCI is calling “People Centricity,” a new methodology that aims to combine business-based principles of customer centricity with the value-based tenets of patient centricity. CGI Health CEO Wendy Lund said that the new partnership is intended to help the agency “better understand the patient and caregiver mindsets and develop effective strategies the help our clients break through with their stories in an authentic way.