GCI Health is extremely proud of the work we’ve been doing in the area of multicultural marketing. Last night, we were thrilled to be recognized by PRWeek with an Honorable Mention for Multicultural Campaign of the Year for our partnership with our client, Merck, on America’s Diabetes Challenge: Get to Your Goals. This marks our third multicultural award in partnership with Merck for this therapeutic area and our results show that we are truly making a difference in the lives of people living with type 2 diabetes.
GCI Health forged a partnership with Hearst women’s title Redbook and online health information source HealthyWomen.org. The HealthiHER Project is an attempt to better understand the health habits of women 30-60 years of age. As a first step in the project, there will be a survey of women in that demographic, addressing their healthcare decisions and needs. The goal of the research is to give these women the information and inspiration they need to make healthier choices. “We’re excited to be working with Redbook and HealthyWomen to uncover some key insights that will help us better communicate with this important population,” said GCI Health CEO Wendy Lund.