GCI Health had an amazing showing at the Public Relations Society of America-New York Chapter (PRSA-NY) 2020 Big Apple Awards, a prestigious, annual awards program honoring outstanding PR campaigns and projects developed or implemented in and around New York City.
Going in, the agency was shortlisted for eight awards and came out with 10 including a Best of the Best Award and a Bonus Award. The campaigns recognized include Merck's A Touch of Sugar, a poignant unbranded documentary that sheds light on the realities of life with type 2 diabetes, especially among underserved populations and Bristol-Myers Squibb's (BMS) Coast 2 Coast 4 Cancer, a program that employees from across the country participate in that not only includes a relay-style cross-country bike ride, but five months of extensive, intense training and fundraising for cancer research activities.
Below is all the Big Apple Award incredible recognition!
BMS’ Coast 2 Coast 4 Cancer
Internal Communications, Winner
Events and Observances (More Than Seven Days), Winner
Merck’s A Touch of Sugar
BEST OF THE BEST AWARD: ‘Best Use of Research’ Award, Winner
BONUS AWARD: Brand Engagement – Business, Winner
Corporate Social Responsibility, Winner
Spotlight: Video, Winner
Spotlight: Media Relations - Cross Platform, Honorable Mention
Spotlight: Brand Engagement, Honorable Mention
Multicultural Public Relations, Honorable Mention
Public Service – Business, Honorable Mention
GCI Health is honored to work in this space and continues to be incredibly grateful for the industry recognition.