PMLiVE Feature: Communicating in a Crisis

01/15/2015

CEO Wendy Lund shares her perspective with PMLiVE on communications around the recent Ebola outbreak and the need to educate and provide accurate and up-to-date information to all stakeholders during a health crisis. Wendy also discusses how with the Internet and proliferation of social media, the need to get correct information out quickly is even more critical since misinformation can, and does, quickly spread. Read the full feature here.

GCI Health forged a partnership with Hearst women’s title Redbook and online health information source HealthyWomen.org. The HealthiHER Project is an attempt to better understand the health habits of women 30-60 years of age. As a first step in the project, there will be a survey of women in that demographic, addressing their healthcare decisions and needs. The goal of the research is to give these women the information and inspiration they need to make healthier choices. “We’re excited to be working with Redbook and HealthyWomen to uncover some key insights that will help us better communicate with this important population,” said GCI Health CEO Wendy Lund.


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