The Holmes Report Feature: Analysis: New Approaches Needed To Change Hearts And Minds On Vaccines

02/24/2015

CEO Wendy Lund shares her expertise with The Holmes Report, providing insights on the current measles outbreak and the larger issue of vaccination, specifically the communications approaches that will be best suited to overcome concerns and fears – real or imagined – of those who decline to vaccinate their children. Read the full feature here.

GCI Health forged a partnership with Hearst women’s title Redbook and online health information source HealthyWomen.org. The HealthiHER Project is an attempt to better understand the health habits of women 30-60 years of age. As a first step in the project, there will be a survey of women in that demographic, addressing their healthcare decisions and needs. The goal of the research is to give these women the information and inspiration they need to make healthier choices. “We’re excited to be working with Redbook and HealthyWomen to uncover some key insights that will help us better communicate with this important population,” said GCI Health CEO Wendy Lund.


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