about the role
At GCI Health, it’s our top priority to create a culture and environment where our teams can thrive and do their best work for our clients. As a Senior Account Executive, you’ll have a critical role in contributing to our performance by managing account teams’ day-to-day activities, guiding junior staff and playing an increased role in integrated marketing communications (IMC) planning, execution and measurement activities. We’re looking for someone who can become a go-to person for their clients, ensuring that audiences experience brands consistently, at all touchpoints, to drive the greatest impact, retain clients and build new business.
Be someone who follows through and gets things done quickly, efficiently and accurately.
Create professional, actionable client-facing communications, such as media opportunities, status reports, campaign summary reports and general account activity reports.
Understand what it takes to develop fresh, provocative IMC strategies that showcase our “Do Something Different” approach to strategic planning and contribute to building, evaluating, implementing and measuring plans to meet client objectives and drive revenue.
Share observations, possibilities and considerations when helping develop provocative client strategies and programming.
Develop and maintain media lists and leverage relationships in collaboration with the GCI Health media team. Study and deliver well-written materials.
Master the art of storytelling to shape interesting, timely and relevant client stories. Support development of press materials and media results reports.
Always be on top of the news. Pay attention to unfolding stories and share opportunities for brands and clients with your team.
Begin cultivating relationships with prominent media members and influencers inside and outside your clients’ industries, in collaboration with the GCI Health media team.
Help strategize storytelling around the media landscape – including editorial calendars and subscribing to media newsletters.
Stay current on social media channels, trends and analytics tools. And not just the ones you happen to use.
Monitor, pitch and help build relationships with key social influencers and community contacts to optimize channels.
Support development of strategies and content for multiple channels to support brands and appeal to target audiences; collaborate with the GCI Health digital team for guidance.
Learn the art of brainstorm facilitation and how to inspire, gather, identify and develop meaningful concepts based on consumer insights or human truths. Actively participate in brainstorms.
Know our capabilities and when to engage creative resources.
Be curious. Observe the world around you, noting the latest trends in media, culture, etc. Apply them to existing client programs or present them as new opportunities to grow business.
Branding and Insights:
Don’t just work on brands, be immersed in them. Sign up for feeds and publications that explore and dissect brand campaigns, strategies, successes and failures. This will only add value to your thinking.
Lead research projects; identify key insights from research and apply them to client strategies.
Constantly watch for and share opportunities that could lead to new business.
Identify and write case studies and other content for client presentations, new business pitches and industry awards.
Learn the art of the award entry. Support drafting compelling submissions to industry awards.
Participate in new business research projects. Attend new business brainstorms and begin to develop slides.
Reach across functional and geographical lines to assemble the best possible team to solve the issue at hand.
Weigh potential solutions and compromises based on what they mean to us and our clients. Be ready to defend your position confidently and articulately.
If people disagree, help find a solution everyone’s happy with; know when to involve a manager.
Know your audience; use language, style and tone that appeal to them.
Meet or beat deadlines. Clearly communicate with clients and teams when deadlines shift.
Be professional when communicating to co-workers, clients and external audiences; skip jargon and clichés. Write with clarity and accuracy.
Follow AP Stylebook (or AMA, pending client preference) guidelines when writing press materials; understand how to reference.
Know and meet your billability target, record time daily in Maconomy and make supervisors aware of your time so the business can be managed profitably.
Follow agency procedures for client budgets, budget tracking, contract approval and billing rates. Allocate resources for agency profitability.
Help manage vendor relationships, costs and invoicing. Teach junior staff these financial processes.
Coach and mentor junior team members so they learn, grow and can add value to the client and your team.
Delegate tasks to junior team members with clarity, including timetables and expected outcomes.
Provide constructive feedback during performance reviews and on an ongoing basis.
Diversity and Inclusion:
Create an inclusive and welcoming environment.
Demonstrate flexibility in a changing work environment.
Bridge differences between and among yourself and others.
Seek out and use ideas, opinions and insights from diverse sources and individuals.
Use self-awareness to deflect biases.
Consistently demonstrate integrity and credibility while building trust through inclusive behavior
Meet all deadlines and assist your supervisors in meeting theirs. Manage up. Be the person who gets thing done – and done right – to inspire confidence with the client.
Admit mistakes and misjudgments. Work with peers and managers to avoid them in the future.
Take responsibility for tough decisions and actions to get things done.
Be a problem-solver.
Help recruit top talent by knowing our capabilities and locations and talking about the company in a positive way.
Adhere to GCI Health confidentiality and disclosure agreements and code of ethics/conduct.
Be an ambassador. Represent the agency in a positive light, internally and externally.
Contribute to the agency culture through participation in culture initiatives, staff meetings, manager meetings and by being supportive of and kind to colleagues.
Participate in agency Learning and Development opportunities as appropriate and as agreed upon with your manager.
Do Something Different in your approach, involvement and agency contributions!
*The job description is a summary of typical job functions and is not an exhaustive list of possible duties. The jobholder’s responsibilities and duties may differ from those outlined above. Other duties, as assigned, may be part of the job.
About GCI Health
GCI Health is one of the most highly recognized global integrated healthcare communications agencies in the world, with recent industry honors including The Holmes Report Agency of the Decade, 2019 MM&M Midsize Agency of the Year, The Holmes Report North American Healthcare Agency of the Year and several Global Best Place to Work For awards. At GCI Health, we are Inspired by People. We share our clients’ desire to improve the health of all people around the world and work tirelessly to contribute to their ambitious goals. Our approach to communications is rooted in looking at all stakeholders – patients, caregivers, healthcare providers, policymakers, reporters and payers – as people with distinct perspectives that shape how they think about health. We create breakthrough, people-driven programs that drive tangible results for our clients and the people they serve. And we carefully curate a culture that is catalyzed by the belief that people should be as successful in their personal lives as they are in their professional ones.
We know we learn best when Inclusion, Diversity, Equity and Accessibility (I.D.E.A) are embedded into everything we do for our people, agency, clients and communities we serve. We wholly believe that creative truly inclusive and innovative solutions by growing talent that mirrors the marketplace is critical to our success. To that end, we strongly encourage applications from talent across all dimensions of race/ethnicity, LGBTQ, differently abled and veteran status to come and grow with us.