Goodfuse to Join GCI Group of Specialist Communications Agencies


NEW YORK, August 24, 2021 – BCW Group today announced that boutique agency Goodfuse will join the GCI family of specialty agencies, solidifying GCI’s position as a leading authority in health and purpose-driven communications. GCI includes its flagship brand GCI Health, a global integrated healthcare communications agency; uncapped, which focuses on uncapping the potential of biotechnology and medical technology organizations; and Curation, which delivers bespoke communications strategies to consumer health brands and companies.

Kristin Cahill, GCI’s global CEO, and Eleanor Petigrow, GCI’s global chief growth officer, will work closely with Goodfuse EVPs Michael Myers and Holly Hitchen to continue to deliver on the agency’s vision. Olga Fleming, CEO, and Courtney Walker, EVP, managing director, are departing Goodfuse for new roles.

“The GCI group of agencies is an exceptional network of specialists serving a broad spectrum of organizations,” said Donna Imperato, global CEO, BCW Group of companies. “The recent leadership transition at Goodfuse presented an exciting opportunity to bring Goodfuse, its outstanding talent and its complementary offerings to the GCI agency family.”

Goodfuse is a fully integrated agency built to fuse humanity into communications and has quickly established itself as a leading agency known for its purpose-driven work. In the past year, Goodfuse was recognized as a finalist in both the Healthcare Agency of the Year category by PRovoke Media and Small Agency of the Year by MM&M.

“Our clients increasingly tell us that they want specialized teams that are designed for their unique needs and that deeply understand their business,” said Cahill. “Bringing Goodfuse into the GCI family makes perfect sense given its heritage in high science and its people-forward approach. We are thrilled to add the Goodfuse team to our rapidly growing offering.”

“I’m excited by the opportunity to work closely with Michael, Holly and the Goodfuse team to continue to grow what they’ve built,” noted Petigrow. “They are an incredible group of smart, experienced people who share the same core values and have a culture reflective of what we have built at GCI.”

About GCI
GCI is a family of specialist communications agencies with more than 450 experts worldwide. The group includes flagship brand GCI Health, a global integrated health and wellness communications agency; uncapped, specializing in working with biotechnology and medical technology companies at every stage from discovery through commercialization; Curation, a team delivering bespoke strategies to consumer health brands and organizations; and Goodfuse, a fully integrated agency built to fuse humanity into communications and known for its purpose-driven work. GCI group is headquartered in New York, London, Singapore, and Dubai with additional wholly owned offices in Boston, Philadelphia, Washington, DC, Atlanta, Chicago, San Francisco, Los Angeles, Toronto, Shanghai, Hong Kong, Japan, Germany, Brussels, Abu Dhabi, Riyadh, Jeddah and several locations in India. For more information, visit,, and

About BCW
BCW is the global communications agency built to move people. BCW partners with clients in the B2B, consumer, corporate, crisis management, healthcare, public affairs, purpose and technology sectors to set strategic direction for all communications and create powerful and unexpected ideas that earn attention. Through an “earned-plus” offer – earned media plus paid media, creative technology, data, AI and an expanding suite of innovative capabilities – BCW moves people with power and precision to move its clients forward. BCW is a part of WPP (NYSE: WPP), a creative transformation company. For more information, visit

About Goodfuse
Goodfuse is a high-touch boutique agency designed to guide clients through the most challenging communications territories. With a seasoned, hands-on senior team, and full-spectrum, fully integrated capabilities. Digital to traditional, media relations to public affairs, we create Human to Human (H2H) communications that make companies and their products far more relevant in the hearts and minds of their audiences. Goodfuse is a member of the GCI group of specialty agencies, which is part of WPP (NYSE:WPP), a creative transformation company. Follow us on LinkedIn and Instagram.