New York, NY – November 17, 2016 – GCI Health, a leading healthcare-focused global public relations agency, continued its record growth in 2016, adding 25 new hires across the agency’s offices to accommodate growth on a broad range of accounts spanning the pharmaceutical, biotech, medical technology, patient advocacy and healthcare IT sectors. This significant growth fueled expanded service offerings in corporate communications, digital and social media, content creation and creative design, as well as continued investment in its ‘best in the business’ media offering.
GCI Health Expands Corporate Offering with Key Senior Hire
Increasingly, GCI Health is brought in to redefine and shape the reputation and value of healthcare companies and clients, and to position their leadership in an evolving and progressively complex healthcare landscape. This portfolio of work also includes corporate media outreach, executive visibility, corporate social responsibility, access communications and employee engagement.
To support this growing need and build the agency’s corporate health communications offering, GCI Health has added Alexandra (Alex) Peterson as Senior Vice President. Alex will be responsible for overseeing the agency’s current work which is growing into larger corporate assignments, as well as managing the unprecedented opportunities the agency is experiencing in this arena from pharmaceutical, biotech, medical technology and health IT companies. As part of this, Alex will also focus on shaping the education and discussion around the introduction of biosimilars (biologic drugs that are highly similar to biopharmaceutical products) as the market forms in the U.S. and expands globally. Alex joins GCI Health from Makovsky, where she managed the healthcare practice.
“Over the last few years, we have dedicated ourselves to expanding our collective skillset to anticipate and meet our clients’ changing communications needs,” said Wendy Lund, CEO, GCI Health. “The addition of Alex further strengthens our corporate health offering and puts us in an excellent position to ensure that GCI Health continues to delight our clients and help them stand out in this very crowded – and likely to become more complex – healthcare space.”
GCI Health Expands Digital Team with an Expanded Focus on Content Creation
The healthcare industry is increasingly focused on content creation and marketing. GCI Health has helped its clients not only to keep pace, but to truly innovate in the digital healthcare space and “revolutionize realistically,” whether collaborating with clients to use augmented reality to show their commitment to corporate responsibility, helping to execute a major social promotional push to refresh a 10-year campaign or launch a suite of social channels featuring a branded Facebook community with open commenting (a rarity in the healthcare space).
To accelerate the agency’s efforts in the digital space, GCI Health has added Sarah Campbell as a Vice President. Sarah brings a wealth of digital/social expertise to the GCI Health team with an emphasis on content strategy and development. For more than 15 years Sarah has focused on delivering patient-centric, digital solutions for high-profile healthcare brands such as Johnson & Johnson, Pfizer, Genentech and Novartis. Prior to joining GCI Health, Sarah was Director of Digital Strategy at Rockfish, a WPP agency, leading digital innovation projects for Janssen and IBM Watson Health.
“Our mission is to find the best and brightest talent in healthcare communications around the world, particularly in areas that play up our inherent strengths, whether it’s new product and service offerings or new therapeutic categories,” said Ms. Lund. “Our focus on the quality of our staff helps us to strive to consistently deliver exceptional results for our clients, as demonstrated by the stability of our agency, seasoned hands-on senior talent and a commitment to a stellar culture.”
Senior Media Team Member Promoted
Media continues to be an outstanding competency for GCI Health. Maura Siefring has been promoted to Senior Vice President of the agency’s media department, bringing more than 14 years of journalism and healthcare media relations experience with expertise in developing strategies for products throughout the various stages of lifecycle.
About GCI Health
GCI Health is an award-winning healthcare public relations agency powered by best-in-the-business professionals across the U.S., Canada and Europe. The agency’s client roster spans broadly across all sectors in healthcare, including pharmaceutical, biotechnology, medical technology, consumer health, provider groups (hospitals and managed care), health IT, beauty and aesthetics and non-profit. GCI Health offers clients an accessible senior level leadership team, A-to-Z healthcare experience, a commitment to beating client expectations, and an obsession with anticipating the challenges of an increasingly complex and transforming healthcare communications environment. With insider’s knowledge of health media, high science, digital health strategy, consumer activation, crisis management, reputation building, patient advocacy and health education, GCI Health’s focus on delivering results is unrelenting.
GCI Health forged a partnership with Hearst women’s title Redbook and online health information source HealthyWomen.org. The HealthiHER Project is an attempt to better understand the health habits of women 30-60 years of age. As a first step in the project, there will be a survey of women in that demographic, addressing their healthcare decisions and needs. The goal of the research is to give these women the information and inspiration they need to make healthier choices. “We’re excited to be working with Redbook and HealthyWomen to uncover some key insights that will help us better communicate with this important population,” said GCI Health CEO Wendy Lund.