New York, NY – May 7, 2019 – GCI Health today announced the hiring of Kirsten Whipple as Executive Vice President, Wellness and Nutrition. Kirsten will oversee the continued growth of the agency’s wellness and nutrition offering, which includes brand-driven programming that elevates her clients as leaders in the space. Kirsten brings more than 25 years of consumer activation and engagement expertise in the healthcare industry to GCI Health.
Kirsten was previously Senior Vice President & Partner and Health & Wellness Practice Lead at FleishmanHillard in Chicago where, over the course of eight years, she built a diverse base of prominent consumer health clients, which included Abbott’s Nutrition division, Walgreen’s and Beech-Nut Nutrition, implementing meaningful award-winning programs that inspire people to live healthier lives.
“With more and more consumers across the globe taking control of their own health and the subsequent explosive growth in the industry, we’re inspired by the opportunity to help consumers make the best choice for their long-term health and wellness,” said Wendy Lund, CEO, GCI Health. “It’s critical that we have a team of seasoned professionals in place who truly know how to put people at the center of our communications efforts. Kirsten’s unique expertise will be instrumental in helping us continue to support the needs of our clients and build our business across a burgeoning group of wellness and nutrition clients.”
Cindy Romano has also joined GCI Health as a Senior Vice President, bringing more than 20 years of biopharma/medical device and diagnostics experience in agency and corporate settings. Cindy will focus on overseeing some of GCI Health’s extensive work in oncology.
Over the course of her career, Cindy has led several award-winning campaigns across a mix of science-focused clients, and she has a strong reputation as a highly effective strategic counselor to senior management and for positioning companies as leaders in their industries. Cindy was previously a Senior Vice President at dna Communications.
“Every day, we’re witnessing incredible advances in science and technology and we’re excited that so many of our clients are at the forefront of those breakthroughs,” said Kristin Cahill, GCI Health President, North America. “Cindy brings a wealth of high science experience, coupled with a laser focus on positioning organizations as emerging leaders – and this makes her a huge asset for GCI Health.”
About GCI Health
GCI Health is a full-service, integrated communications agency inspired by the ever-changing healthcare landscape. The agency has been named Global and North American Healthcare Agency of the Year and Best Midsize Agency to Work by PRWeek and The Holmes Report. GCI Health is WPP’s only healthcare dedicated PR and communications firm. The agency offers clients an accessible senior-level leadership team, a commitment to beating client expectations and an obsession with anticipating the challenges of an increasingly complex and transforming healthcare communications environment. With a deep focus on multi-channel marketing, including media relations and digital communications, storytelling, consumer and patient engagement and activations, scientific communications, access and pricing, corporate communications, CSR, global health, issues and crisis management, patient advocacy and health education, GCI Health’s ability to deliver results and our passion around the world is unrivaled. For more information, please visit www.gcihealth.com.
