New York, NY – December 6, 2017 – GCI Health, the leading global healthcare public relations agency, today announced two new leadership positions. Due to the firm’s growth in medical devices and excit-ing changes in the industry, Edie DeVine, Senior Vice President, is transitioning from her current func-tion as West Coast Market Leader to the newly created role of U.S. Director of Medical & Health Tech-nology. In her new role, Edie will partner with Wendy Lund, CEO, and Kristin Cahill, President, North America, to serve the needs of the agency’s already impressive roster of medical device and health information technology clients, and continue to expand the agency’s work in this area.
“Medical device and technology companies have very specific communications needs on both the business-to-business side as well as their increasing efforts to reach consumers directly,” said Lund. “New innovation in the space is allowing us to do things differently and translate highly complex sub-ject matters in ways that resonate with a variety of audiences.”
Elliot Levy, Senior Vice President, has been named West Coast Market Leader. Elliot, who has been with GCI Health for 10 years in the New York headquarters, recently moved to Los Angeles and will work closely with GCI Health’s senior leadership to continue to service and grow the agency’s client roster and oversee the agency’s expanding team in Los Angeles, San Francisco and Den-ver. Throughout his career, Elliot has built a reputation for providing spot-on strategic counsel and pro-gram management to help clients launch new products and campaigns, develop strategic partnerships and influence consumer attitudes.
“Elliot and I have worked together for many years across a wide range of organizations, including global pharmaceutical companies, start-up biotechnology firms, and non-profit organizations devoted to im-proving public health around the world,” said Cahill. “We’re excited to bring this experience to the West Coast and the diverse healthcare market here as we continue to grow GCI Health’s presence.”
About GCI Health
GCI Health is a full-service specialty healthcare communications firm recently named Global and North America Healthcare Agency of the Year by The Holmes Report and Best of The Best Agency to Work For. The agency’s client roster spans broadly across all sectors in health care, including pharmaceutical, biotechnology, medical technology, consumer health, provider groups (hospitals and managed care), health IT, beauty and aesthetics and nonprofit. GCI Health offers clients an accessible senior-level leadership team, a commitment to beating client expectations, and an obsession with anticipating the challenges of an increasingly complex and transforming healthcare communications environment. With a deep focus in multichannel marketing, high science, consumer activation, crisis management, reputation building, patient advocacy and health education, GCI Health’s focus on delivering results is unrelenting. For more information, please visit www.gcihealth.com.
GCI Health forged a partnership with Hearst women’s title Redbook and online health information source HealthyWomen.org. The HealthiHER Project is an attempt to better understand the health habits of women 30-60 years of age. As a first step in the project, there will be a survey of women in that demographic, addressing their healthcare decisions and needs. The goal of the research is to give these women the information and inspiration they need to make healthier choices. “We’re excited to be working with Redbook and HealthyWomen to uncover some key insights that will help us better communicate with this important population,” said GCI Health CEO Wendy Lund.