GCI Health, a global healthcare public relations agency, announced two new leadership positions. Due to the firm’s growth in medical devices and exciting changes in the industry, Edie DeVine, Senior Vice President, is transitioning from her current function as West Coast Market Leader to the newly created role of U.S. Director of Medical & Health Technology.
In her new role, Edie will partner with Wendy Lund, CEO, and Kristin Cahill, President, North America, to serve the needs of the agency’s already impressive roster of medical device and health information technology clients, and continue to expand the agency’s work in this area.
“Medical device and technology companies have very specific communications needs on both the business-to-business side as well as their increasing efforts to reach consumers directly,” said Lund. “New innovation in the space is allowing us to do things differently and translate highly complex subject matters in ways that resonate with a variety of audiences.”
Elliot Levy, Senior Vice President, has been named West Coast Market Leader. Elliot, who has been with GCI Health for 10 years in the New York headquarters, recently moved to Los Angeles and will work closely with GCI Health’s senior leadership to continue to service and grow the agency’s client roster and oversee the agency’s expanding team in Los Angeles, San Francisco and Denver. Throughout his career, Elliot has built a reputation for providing spot-on strategic counsel and program management to help clients launch new products and campaigns, develop strategic partnerships and influence consumer attitudes.
“Elliot and I have worked together for many years across a wide range of organizations, including global pharmaceutical companies, start-up biotechnology firms, and non-profit organizations devoted to improving public health around the world,” said Cahill. “We’re excited to bring this experience to the West Coast and the diverse healthcare market here as we continue to grow GCI Health’s presence.”
GCI Health forged a partnership with Hearst women’s title Redbook and online health information source HealthyWomen.org. The HealthiHER Project is an attempt to better understand the health habits of women 30-60 years of age. As a first step in the project, there will be a survey of women in that demographic, addressing their healthcare decisions and needs. The goal of the research is to give these women the information and inspiration they need to make healthier choices. “We’re excited to be working with Redbook and HealthyWomen to uncover some key insights that will help us better communicate with this important population,” said GCI Health CEO Wendy Lund.