GCI Health had a night to remember at The Holmes Report SABRE awards ceremony on May 2, 2017. The night started off being named Best Agency to Work For in our category, and culminated in the ultimate delight as we were named Best of the Best – meaning we are the number one agency to work for in all of North America. This is a testament to the amazing work of each and every employee and the outstanding culture that we’ve created at GCI Health. Writing about the win, The Holmes Report stated, “There’s constant surveillance to make sure employees are engaged and growing, not quietly burning out. New hires are also paired a ‘buddy’ to help them get acclimated. CEO Wendy Lund has monthly lunches with VPs and SVPs to get to know them, ensure career development and hear about their wishes and dreams.” The entire write up can be viewed here.
GCI Health was also named Healthcare Agency of the Year for the third time (we also won in 2011 and 2015). This was our seventh nomination as a finalist — the only agency to hold that honor. Winning Healthcare Agency of the Year is a tribute to our amazing clients who give us the opportunity to help them shine. Paul Holmes specifically stated, “WPP’s GCI Health unit has been the most consistent performer in the healthcare public relations space over the past five years, a fixture on this list of leaders in the category distinguished by a balance of stability—Wendy Lund and her management team providing a steady hand on the tiller—and restless innovation that has seen the integration of social media and content creation and a willingness to ‘break the rules’ (in a good way) of traditionally staid healthcare marketing.” The entire write up can be viewed here.
Last, but certainly not least, GCI Health won, for the first time, Best Medical Technology Campaign of the Year and we were a finalist for Pharmaceutical: RX Campaign of the Year.
GCI Health forged a partnership with Hearst women’s title Redbook and online health information source HealthyWomen.org. The HealthiHER Project is an attempt to better understand the health habits of women 30-60 years of age. As a first step in the project, there will be a survey of women in that demographic, addressing their healthcare decisions and needs. The goal of the research is to give these women the information and inspiration they need to make healthier choices. “We’re excited to be working with Redbook and HealthyWomen to uncover some key insights that will help us better communicate with this important population,” said GCI Health CEO Wendy Lund.