A crucial part of creating and executing an effective oncology communications program requires focusing on science and innovation. Jill Dosik, President, Global Scientific
Communications and Message Impact, GCI Health, recently presented at EXL Pharma with the CEO of CancerCare, Patricia Goldsmith, on ways to better understand and provide value to cancer patients. To add to the expanding content on this, Jill was featured in an article in the October Healthcare issue of O’Dwyer’s “Better Understanding Cancer Patients’ Needs.” In this piece, Jill provides in-depth thought-leadership on various findings about the experiences of people living with cancer as revealed in the 2016 Patient Access and Engagement Report, a landmark study conducted by CancerCare.
GCI Health forged a partnership with Hearst women’s title Redbook and online health information source HealthyWomen.org. The HealthiHER Project is an attempt to better understand the health habits of women 30-60 years of age. As a first step in the project, there will be a survey of women in that demographic, addressing their healthcare decisions and needs. The goal of the research is to give these women the information and inspiration they need to make healthier choices. “We’re excited to be working with Redbook and HealthyWomen to uncover some key insights that will help us better communicate with this important population,” said GCI Health CEO Wendy Lund.