We are so proud to announce that Pauline Ma, Senior Digital Strategist, has been named to the 2017 MM&M’s Women to Watch list. This list is comprised of 20 US-based healthcare marketing pros under the age of 40, below the level of VP, who demonstrate standout work through their performance on behalf of a brand, a campaign, or for their organization. Pauline is a digital superstar, creating and executing award-winning industry-first breakthrough programs in the highly regulated healthcare industry. She is so deserving of this great acknowledgement and everyone at GCI Health is so proud of her!
GCI Health forged a partnership with Hearst women’s title Redbook and online health information source HealthyWomen.org. The HealthiHER Project is an attempt to better understand the health habits of women 30-60 years of age. As a first step in the project, there will be a survey of women in that demographic, addressing their healthcare decisions and needs. The goal of the research is to give these women the information and inspiration they need to make healthier choices. “We’re excited to be working with Redbook and HealthyWomen to uncover some key insights that will help us better communicate with this important population,” said GCI Health CEO Wendy Lund.