Pharmaceutical Market Europe Feature: The importance of strategic communications planning for biosim

11/17/2014

Hannah Morris, Director, GCI Health, provides thought-leadership on the importance of communications planning for biosimilars, from pre-launch through regulatory approval and post-marketing, as well as how to communicate around the cost challenges inherent in this category. Read the full feature here.

GCI Health forged a partnership with Hearst women’s title Redbook and online health information source HealthyWomen.org. The HealthiHER Project is an attempt to better understand the health habits of women 30-60 years of age. As a first step in the project, there will be a survey of women in that demographic, addressing their healthcare decisions and needs. The goal of the research is to give these women the information and inspiration they need to make healthier choices. “We’re excited to be working with Redbook and HealthyWomen to uncover some key insights that will help us better communicate with this important population,” said GCI Health CEO Wendy Lund.


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