CEO Wendy Lund shares her perspective with PRWeek on how stakeholder and public-facing communicators are coordinating amid growing concerns about Ebola in the US. Wendy’s insights on best approaches for internal and external communications around this growing public health concern shine a spotlight on why a cohesive communications plan will be critical to meeting this challenge. Click here for more.
GCI Health forged a partnership with Hearst women’s title Redbook and online health information source HealthyWomen.org. The HealthiHER Project is an attempt to better understand the health habits of women 30-60 years of age. As a first step in the project, there will be a survey of women in that demographic, addressing their healthcare decisions and needs. The goal of the research is to give these women the information and inspiration they need to make healthier choices. “We’re excited to be working with Redbook and HealthyWomen to uncover some key insights that will help us better communicate with this important population,” said GCI Health CEO Wendy Lund.