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GCI Health Expands Creative and Policy Expertise in Asia-Pacific

SINGAPORE, 26 April 2023 – GCI Health, a global health and medical dedicated communications agency, today announced the expansion of its creative strategy and policy expertise with the Singapore appointments of James Keng Lim as Director of Creative Strategy and Mike Tegg as Director of Public Health Policy.

In these newly created roles, Keng Lim and Tegg will support the agency’s further growth into specialty areas, scaling the agency’s creative strategy and policy capabilities across the region to meet the growing needs of Asia-Pacific’s healthcare industries.

Keng Lim joins from Singapore’s Ministry of Health, having previously spent close to 20 years working in senior creative positions for agencies including Publicis, Dentsu and Ogilvy via roles based out of Singapore, Malaysia, Australia, China and Dubai. Integrating insight, trend-based innovation, technology, and design thinking, Keng Lim has a proven track record in leading the development and implementation of award-winning and culturally impactful narratives and creative.

Tegg brings 13 years of experience in public service, politics, and health policy to his new role, most recently via regional and national positions with Novartis and Johnson & Johnson, respectively. Prior, he held advisory and press secretary roles for Australian government agencies and for the former Leader of the Australian Labor Party. He will strengthen the agency’s navigation of the region’s overlapping political, media and business environments on behalf of public affairs and government relations client partners.

“James and Mike are two of Asia’s most specialised experts in their fields, and their joining reflects the importance we place on creative strategy and public health policy to the future of our business,” said Rikki Jones, President, GCI Health Asia-Pacific. “Having launched a specialised medical strategy and education offer in 2022 to huge success, the time is now right to further expand our specialised capabilities, evolving how we contribute to improved patient and health system outcomes across

Keng Lim and Tegg will lead the growth of their respective specialties for the agency’s six Asia-Pacific offices.

About GCI Health
GCI Health is one of the most highly recognised global integrated healthcare communications agencies in the world with industry honours including being named PRWeek International Agency of the Year (2021), PRovoke Media Global Healthcare PR Agency of the Year (2020), and PRovoke Media APAC Healthcare PR Consultancy of the Year (2020), as well as a PRCA APAC Highly Commended Award for Large Agency of the Year (2023). Follow us on LinkedIn.

Media contact:
Payal Sadhwani I +65 9654 6453 I