What We Do

Everyone has a story – we’re inspired by all of them

We help clients break through and make an impact

Working alongside our clients, we create campaigns that resonate with people, culturally and emotionally. Bold, inventive and purposeful, our work is designed to spark conversation, provoke action and make a difference.

Taking a layered approach to drive diversity in clinical trials

Our research illuminated the truths around Black women’s perceptions of clinical trial participation and offered greater clarity to positively impact healthcare outcomes.

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A senior man smiling to the camera while sitting on a chair in front of a nice back yard

Mobilizing support for older people with cancer

We partnered with Sanofi to launch When Cancer Grows Old to inspire advocates, healthcare professionals and policymakers to identify solutions for older people with cancer.

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A public demonstration on the streets with flags about the Trevor Project and LGBTQ+ Pride

Shining a spotlight on LGBTQ mental health

We amplified the findings of The Trevor Project’s National Survey on LGBTQ Youth Mental Health, highlighting a critical need for more support.

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Recruiting older adults for a clinical trial during a global pandemic

Using qualitative and quantitative research to develop digital outreach strategies, we successfully engaged older adults about a clinical trial and exceeded recruitment targets.

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Our work spans the healthcare spectrum

With a focus on driving better health outcomes, we bring together decades of experience in life sciences, pharmacology, behavioral health, clinical application and technology to create strategies that elevate brands and engage communities. Through a human-first perspective rooted in the experiences of those we are trying to reach, we create approaches that are bold, but relevant, to break through and connect with audiences in new ways.

Pharmaceuticals

Biotechnology

Devices & Diagnostics

Medical & Health Technology

Consumer Health & Wellness

Beauty & Aesthetics

Non-Governmental Organizations

Global Public Health

Providers, Payers & Health Systems

Animal Health

In healthcare, staying ahead is the only place to be

We work with you to lead and transform. With our singular focus on your science and the world in which you live, we see how your situation and needs are constantly changing. We step up with a broad range of communications-rooted services, always anticipating and taking hold of the next opportunity.

Brand Marketing

Brand Positioning

Campaign Development

Celebrity & Talent Integration

Integrated Media

Multicultural Marketing (Kaleidoscope)

Research, Analytics & Measurement

Product Approvals & Launches

Scientific Communications

Corporate Communications

Corporate Positioning

Corporate Responsibility & Social Impact

DE&I

Earned Media

Employee Engagement

ESG Strategy & Reporting

Executive Visibility

Issues & Crisis Management

Reputation Management

Healthcare Professional & Patient Engagement

Advocacy

Advisory Boards

Patient Ambassadorship

Medical Congresses

Clinical Trial Communications

Social & Digital Media Campaigns

Study Branding & Website Design

Social Media Influencer Activations

Diverse Audience Recruitment

Paid Media

Digital Advertising

Research & Analytics

Advocacy & Community Partnerships

HCP Engagement

Medical Affairs

Data Milestones

R&D Communications

Scientific Narratives

Publications & White Papers

The Content Collaborative

Creative

Design & Production

Digital & Content Marketing

Cultural Marketing

Influencers

Paid Media

Web 3.0

Website Development

Public Affairs & Health Policy

Advocacy & Coalition Initiatives

Policy Stakeholder Alignment

Thought Leadership & Corporate Reputation

Legislative & Policy Reform Counsel

Pricing, Value & Access Communications

Public Affairs Programming

Patient Ambassador Recruitment

Bespoke Recruitment Strategy

Identification, Screening & Contracting

Story Development & Training

Engagement Support & Relationship Management

Our custom approaches drive innovation and growth

By working in unexpected ways, we exceed expectations. We author innovative new strategies, grounded in proven methodologies, that breathe life into science and infuse the human in health. Our dynamic programs are strategic, creative and cutting-edge. Here are just some of our trademarked approaches.

Creative that transcends channels

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Creative that transcends channels

If you want engaging content, you need to bring people together to share their talents and create a little magic. That’s why we united our award-winning digital and social, design, editorial and creative teams under a single umbrella. The Content Collaborative eliminates the traditional way of working in silos. Working together, our teams create motivating content based on real-life experiences.

The Content Collaborative Description
Communications rooted in authenticity

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Communications rooted in authenticity

How do you embrace and elevate the key attributes of your company? You start with a strong position, then tell a compelling story. Authenticity in Action focuses on your organization’s DNA and brings it to life. Working together, we create positioning that’s ownable and sustainable. We build engaging narratives that resonate with your audiences and create powerful connections with stakeholders.

Authenticity in Action Description
Campaign measurement, powered by AI

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Campaign measurement, powered by AI

People Prediction uses AI and next-gen research tools to intersect the present and future to measure campaign impact, today and tomorrow. Layering innovative data sources, we drive effectiveness and ensure meaningful shifts in stakeholder perception, behavior and action.

People Prediction Description
Rich data to drive hyper-personalized communications

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Rich data to drive hyper-personalized communications

We understand the importance of meeting individuals where they are, with communication that is authentic to who they are. Identity Experience curates diverse data points to help shape the narrative and identify the touchpoints to reach audiences along their healthcare journeys. Our proprietary B.E.L.O.N.G. model creates a roadmap that considers and integrates the intersectional identities of an intended audience into messaging and delivery to improve campaign effectiveness.

Identity Experience Description