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GCIH inspiration

What We Do

Everyone has a story – we’re inspired by all of them

GCIH Mission

We help clients break through and make an impact

Working alongside our clients, we create campaigns that resonate with people, culturally and emotionally. Bold, inventive and purposeful, our work is designed to spark conversation, provoke action and make a difference.

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GCIH work spectrum

Our work spans the healthcare spectrum

With a focus on driving better health outcomes, we bring together decades of experience in life sciences, pharmacology, behavioral health, clinical application and technology to create strategies that elevate brands and engage communities. Through a human-first perspective rooted in the experiences of those we are trying to reach, we create approaches that are bold, but relevant, to break through and connect with audiences in new ways.



Devices & Diagnostics

Medical & Health Technology

Consumer Health & Wellness

Beauty & Aesthetics

Non-Governmental Organizations

Global Public Health

Providers, Payers & Health Systems

Animal Health

GCIH Services

In healthcare, staying ahead is the only place to be

We work with you to lead and transform. With our singular focus on your science and the world in which you live, we see how your situation and needs are constantly changing. We step up with a broad range of communications-rooted services, always anticipating and taking hold of the next opportunity.

Brand Marketing

Brand Positioning

Campaign Development

Celebrity & Talent Integration

Integrated Media

Multicultural Marketing (Kaleidoscope)

Research, Analytics & Measurement

Product Approvals & Launches

Scientific Communications

Corporate Communications

Corporate Positioning

Corporate Responsibility & Social Impact


Earned Media

Employee Engagement

ESG Strategy & Reporting

Executive Visibility

Issues & Crisis Management

Reputation Management

Healthcare Professional & Patient Engagement


Advisory Boards

Patient Ambassadorship

Medical Congresses

Clinical Trial Communications

Social & Digital Media Campaigns

Study Branding & Website Design

Social Media Influencer Activations

Diverse Audience Recruitment

Paid Media

Digital Advertising

Research & Analytics

Advocacy & Community Partnerships

HCP Engagement

Medical Affairs

Data Milestones

R&D Communications

Scientific Narratives

Publications & White Papers

The Content Collaborative


Design & Production

Digital & Content Marketing

Cultural Marketing


Paid Media

Web 3.0

Website Development

Public Affairs & Health Policy 

Advocacy & Coalition Initiatives

Policy Stakeholder Alignment 

Thought Leadership & Corporate Reputation

Legislative & Policy Reform Counsel

Pricing, Value & Access Communications 

Public Affairs Programming

Team Members, Hong Kong

GCIH Custom Approaches

Our custom approaches drive innovation and growth

By working in unexpected ways, we exceed expectations. We author innovative new strategies, grounded in proven methodologies, that breathe life into science and infuse the human in health. Our dynamic programs are strategic, creative and cutting-edge. Here are just some of our trademarked approaches.

  • The Content Collaborative Logo

    Creative that transcends channels

  • Authenticity In Action New Logo

    Communications rooted in authenticity

  • People Prediction Large

    Campaign measurement, powered by AI

  • Identity Experience Logo

    Rich data to drive hyper-personalized communications

GCIH Awards intro text

We love what we do and it shows

Year after year, we’re recognized industrywide for our groundbreaking client work, best-in-class people and incredible culture.

  • PRWeek Logo
  • PRovoke logo
  • PRCA
  • PRSA-NY logo
  • MM+M logo
  • Fierce Pharma
  • Communiqué
  • PMEA logo
PRovoke Best Consultancy to Work For, UK
PRWeek Global International Agency of the Year
MM+M PR Agency of the Year, U.S.
PRovoke Best Places to Work For, APAC, UK and U.S. 
PRovoke Healthcare Consultancy of the Year, APAC
PRWeek Best Healthcare/Pharma Agency, UK
PRWeek Best Large Agency to Work For, U.S.

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