September 3, 2025
In the ever-changing healthcare ecosystem, staying ahead of the curve is a necessity. How can industry leaders, marketers and communicators keep pace with the speed of innovation and a dizzying array of policy changes while also building stakeholder trust in a polarized world?
GCI Health’s latest episode of the Health Matters podcast features Dr. Scott Gottlieb, former FDA commissioner and senior fellow at the American Enterprise Institute. In the discussion, Dr. Gottlieb provides a deep dive into the forces shaping healthcare and offers invaluable guidance — as someone who has led on the frontlines of the U.S. healthcare system — for navigating a clear path forward.
Dr. Gottlieb pulls back the curtain on how evolving policy and legislation will potentially impact drug affordability and how in the face of these new realities, manufacturers will need to find ways to ensure treatment access. He also unpacks the complexities of drug importation, the looming threat of tariffs on global supply chains and the future of direct-to-consumer (DTC) advertising. Dr. Gottlieb shares his perspective on the positive public health role of DTC and how companies can more effectively engage in today’s digital information environment by providing authoritative information amidst a sea of misinformation.
This episode is packed with actionable information and thoughtful analysis on the industry’s top challenges, and it also highlights the bright spots ahead for healthcare’s limitless future.
Click here to listen to the full Health Matters podcast episode.