August 2, 2024
The healthcare communications landscape is constantly evolving, fueled by an enormous influx of data and the rise of groundbreaking technologies like artificial intelligence. To navigate this new terrain, it’s critical to not only embrace change, but to lead in actively shaping it. GCI Health has a powerhouse trio at the helm, driving innovation and pushing the boundaries of what’s possible for its healthcare clients.
In its second Inspired Exchanges discussion, GCI Health’s Global CEO, Kristin Cahill, sat down with Amy Inzanti, Global Chief Insights & Strategy Officer, Kristin Ryan, Executive Vice President, U.S. Head of Digital and Innovation & Thought Leadership Lead, and Bailey Roy, Group Senior Vice President, Analytics Lead. Cahill introduced the panel by highlighting some little-known facts about each. Ryan is a dedicated runner who has completed seven marathons, Inzanti holds a black belt in martial arts and Roy is a former professional dancer who has performed on cruise ships and at Walt Disney World. These non-traditional interests and skills provided color and context to a team driven to perform at the highest levels, both at work and in life.
From their career journeys and early influences to their perspectives on the industry’s biggest challenges and predictions for the future, this Inspired Exchanges session was as fascinating and fast-paced as its panelists.
Why Data? The Passion Behind the Numbers
When asked what led them to the world of data and analytics, each noted that their career is reflective of what drives them personally. For Roy, data and analytics satisfy her desire to understand the “why” behind human behavior. Similarly, Inzanti’s fascination with the structure and clarity of math led her to research and strategy. In these roles, she said she quickly recognized that “it really helps you be a good counselor to your clients when you can understand data.” Ryan noted, “I’ve always been drawn to what’s next,” and shared that she found her passion in integrating technology into healthcare experiences and finds that she’s constantly seeking innovative solutions to improve patient outcomes.
These diverse paths support a common thread: a deep-seated curiosity and desire to leverage data to drive meaningful change in healthcare communications.
The takeaway? Cultivating a data-driven mindset is an invaluable strength and critical skill for all healthcare communicators.
Staying Ahead of the Curve
Knowing what’s coming, and being prepared for it, is paramount for leading data, analytics, strategy and innovation at GCI Health. These leaders shared their strategies for keeping abreast of news and trends, pointing to innovation podcasts, tech reporters and LinkedIn as important sources for news that can easily be accessed during commutes or downtime. Ryan recommended exploring online courses to be a continuous learner throughout your career. Inzanti emphasized the importance of actively seeking out relevant information, subscribing to industry feeds and even scanning award-winning submissions for inspiration. “If you look at award-winning campaigns, even outside of healthcare, you can see how people are bringing new technologies and AI into creative,” she said.
The takeaway? Stay informed and ahead of news and trends by being curious and carving out dedicated time for learning.
AI: A Double-Edged Sword in the Misinformation Fight
One of the biggest threats to healthcare companies today is the spread of misinformation. “Medical misinformation is a huge threat to public safety,” said Ryan. The rise of AI presents both pitfalls and opportunities. “Inherently, there can be a lot of bias built into AI that needs to be addressed,” she cautioned, noting that Google’s new AI-powered search summaries can potentially include misinformation. In response, she advised that it’s critical for companies to optimize their content for this new AI-powered search experience, ensuring that accurate information is readily discoverable. She also emphasized the value of AI-powered social listening to identify and intercept conversations spreading misinformation and guide audiences toward credible sources.
The panel acknowledged the anxieties surrounding AI, particularly the fear of job displacement. In describing AI, Inzanti encouraged everyone to “Imagine AI to be 1,000 little toddlers who are learning to do things. You’re teaching it and it will continue to learn and become an expert.” She and her colleagues emphasized that AI is not a monolithic entity poised to replace human workers. Instead, it’s a powerful tool that can augment our capabilities, freeing up time for strategic planning. “We just need to spend time now educating ourselves on the opportunities with generative AI,” said Ryan. “Like how it opens up time and space for deeper thinking and more in-person connection.”
The takeaway? The key lies in embracing AI, understanding its potential and learning how to harness it responsibly.
GCI Health’s Inspired Exchanges is an ongoing series that illuminates the insights of internal thought leaders across a range of topics relevant to today’s healthcare communicators. To learn more, click the #InspiredExchanges tag above.
