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Archive for the ‘Featured News’ Category

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Trish Backes Named an MM+M Women to Watch 2025 Honoree

Trish Backes, Group Senior Vice President and Virtual Market Co-Lead for GCI Group, was named an MM+M Women to Watch 2025 honoree in recognition of her accomplishments as a healthcare industry leader, strategist and communicator.

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Inspired Exchanges

GCI Health’s Inspired Exchanges: Accelerating the Potential of Clinical Trial Recruitment 

GCI Health’s Inspired Exchanges program features insights from the agency’s global practice leaders that connect to critical areas of health. In this session, Global CEO Kristin Cahill spoke with the team responsible for creating the agency’s groundbreaking Clinical Trial Recruitment practice.

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Top 2025 Health Influencer Predictions 

The world of health influencer marketing is constantly evolving, and Michael Cree, Group Senior Vice President, Global Influence and Co-Lead of Muse, GCI Health’s global healthcare influencer and celebrity practice, predicts that several major trends will significantly impact the future of influencer engagement.

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Navigating the UAE’s Healthcare Transformation — A Communications Imperative

The UAE’s healthcare sector is rapidly transforming, creating new opportunities for healthcare companies. GCI Health’s Kath Harrison shares what’s driving the change and what healthcare communicators need to know to succeed in the new landscape.

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GCI Health’s Amy Inzanti Named a PRovoke Media Innovator 25

GCI Health’s Amy Inzanti, Global Chief Insights and Strategy Officer, was named a PRovoke Media's Innovator 25 Americas 2024. Recognized for her data-driven, human-centric approach, Amy is a leader in transformative healthcare communications.

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AI News & Views

How Cognitive AI Is Transforming Healthcare Communications and Business Results

GCI Health’s Amy Inzanti, Kristin Ryan and Bailey Roy discussed how cognitive AI is poised to revolutionize healthcare communications in a panel discussion at the 2024 Global AI Conference that was recently recapped in 1Business World.

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Inspired Exchanges

Discovering Healthcare’s New Muses: An Inspired Exchange With Elisia Canna and Michael Cree

GCI Health’s latest Inspired Exchanges discussion featured the co-leaders of Muse, the agency’s global celebrity and influencer practice that’s purpose-built for healthcare brands operating in highly regulated environments.

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Jane Flanagan

Jane Flanagan Named a PRSA-NY 15 Under 35 Honoree

Jane Flanagan, Group Senior Vice President at GCI Health, earns a coveted spot on PRSA-NY's 15 Under 35 list, recognized for her unwavering dedication to advancing healthcare communications and her passion for driving positive change in the industry.

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Matt Graffeo_PRNews

GCI Health’s Matthew Graffeo Named a PRNEWS People of the Year Honoree

GCI Health’s Matthew Graffeo earned a spot on PRNEWS People of the Year list for his innovative work to improve clinical trial recruitment through groundbreaking digital and social media strategies.

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Tenee Hawkins PRWeek

How PR Pros Can Champion Equity for Black Journalists

Tenee Hawkins, EVP of Cultural Marketing at GCI Health, highlights the critical need for diversity in America’s newsrooms and how PR professionals can help drive change in the PRWeek article, “How PR Pros Can Champion Equity for Black Journalists.”

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