August 6, 2024
The global healthcare predictive analytics market is booming, and while its impact on clinical settings is undeniable, Bailey Roy, Group Senior Vice President and Head of Research and Analytics at GCI Health, argues that marketers and communicators should also be ready to harness its power in an article published in PM360.
Roy explores how predictive analytics can empower healthcare communicators to anticipate challenges, mitigate risks and drive more impactful campaigns. In a world saturated with information, predicting how stakeholders will react, how a news story will unfold and where risks might arise is crucial for effective communication strategies.
Positioning predictive analytics as a “crystal ball” for successful communications, Roy shares practical applications for healthcare communicators and notes that by collaborating with data partners and asking the right questions, it’s possible to unlock its potential to make healthcare communications more effective.
“The power of prediction is the now and the future of healthcare communications,” said Roy. “That power is in our hands.”
Learn more about how to leverage predictive analytics to drive meaningful impact by reading the full article in PM360 here.