August 30, 2024
Matthew Graffeo, Executive Vice President, Global Head of Digital and Clinical Trials Communications at GCI Health, has been named a PRNEWS People of the Year, Agency Innovator, a testament to his groundbreaking work in revolutionizing clinical trial recruitment communications. Graffeo’s approach, which leverages innovative digital and social media strategies, has not only disrupted how the biopharmaceutical industry tackled clinical trial recruitment for decades, but has also established GCI Health as a leader in this rapidly evolving space.
Graffeo recognized the untapped potential of digital and social media to reach wider audiences and engage potential participants more effectively. Drawing inspiration from consumer marketing techniques, he spearheaded the development of the industry’s first sophisticated social media and digital clinical trial recruitment model.
“Matt is an innovator whose insights have opened new doors for our agency, and he’s raising the bar for what healthcare communications can do for our clients and our industry,” says Kristin Cahill, Global CEO, GCI Group. “Matt looks at industry challenges in new ways, and he’s got the heart and mind of an entrepreneur. His ability to leverage digital to cultivate true human connections is helping our clients bridge gaps, amplify impact and create a healthier world.”
Graffeo’s career is a testament to the power of a creative and innovative mindset. His work has garnered numerous industry accolades, including SABRE, MM+M, IDEA and Cannes Lions awards. He is a sought-after thought leader, frequently featured on podcasts and in publications like MM+M and PM360, and a regular speaker at industry events like Fierce Pharma.
The PRNEWS People of the Year award is a well-deserved recognition of Graffeo’s significant contributions to the field of healthcare communications. His innovative spirit and dedication to pushing boundaries continue to shape the future of clinical trial recruitment.
