November 1, 2024
At the 2024 Global AI Conference hosted by 1ArtificialIntelligence, GCI Health’s Amy Inzanti, Global Chief Insights & Strategy Officer, Kristin Ryan, Executive Vice President, US Head of Digital & Innovation and Bailey Roy, Group Senior Vice President, Head of Research & Analytics, joined Zachary Schwitzky, Co-Founder of Limbik; and Jeff Sears, Global Head of Strategy, Operations, and Communications at Astellas Pharma, for an in-depth discussion on cognitive AI and its impact and implications for healthcare communications.
During the discussion, panelists explained the difference between generative and cognitive AI, highlighting how cognitive AI is poised to be a game changer for healthcare communications. “Cognitive AI allows us to deploy content that resonates with specific patient segments, creating more meaningful and impactful interactions,” said Inzanti.
By empowering companies to process large data sets in real time, cognitive AI helps brands quickly identify trends and insights that have a real impact on the bottom line. “For many of our clients, the ability to foresee challenges and adapt communications strategies accordingly has not only improved patient engagement but also enhanced their overall business performance,” said Roy.
During the discussion, panelists weighed in on the ethical considerations of using AI and shared real-world examples of AI in action to respond to misinformation in real time and mitigate reputational risks. The panelists agreed that cognitive AI holds real power and promise to transform the future of healthcare communications. “We’re going to see a move away from transactional AI and towards more meaningful, personalized applications that deliver real value to patients and healthcare providers,” said Ryan.
In this comprehensive recap, 1BusinessWorld illuminates key insights from the expert panel, providing invaluable takeaways for communicators across the healthcare industry.
Read the full article and access a video of the discussion here: How Cognitive AI Is Transforming Healthcare Communications and Business Results | 1BusinessWorld