March 20, 2025
With an unconventional background in industrial design and a passion for innovation, Maeve Jopson, Senior Vice President, Digital Innovation at GCI Health, commits her talents to help drive meaningful impact for healthcare clients. Defined by an entrepreneurial spirit and openness to new possibilities, she’s been a force for breakthrough agency work that’s also helped secure her spot on the prestigious PRWeek Women to Watch 2025 list.
PRWeek Women to Watch, part of its Women of Distinction program, recognizes stellar individuals in public relations who set the bar high, both for their peers and generations to follow. With an impressive creative skillset and ability to leverage technology, social trends and influencer collaborations within the highly regulated healthcare space, Maeve is the ideal PRWeek Women to Watch candidate.
At GCI Health, Maeve blends insights into cultural currents with emerging technology to craft communications that resonate with diverse communities. The result are campaigns that meet stakeholders where they are to genuinely drive better health outcomes.
Maeve’s industry contributions also reflect her passion to inspire and encourage creativity, innovation and curiosity among up-and-coming creative thinkers and doers. At GCI Health, she’s played a key role in advancing the agency’s knowledge and adoption of artificial intelligence to uplevel healthcare communications messaging and delivery.
“Maeve’s passion for cutting-edge creativity is matched only by her dedication to making a meaningful difference in the world,” says Matt Graffeo, Managing Director, GCI Health. “She is a creative force who has reshaped the dynamic of our agency through her disruption, ingenuity and relentless drive.”
Maeve’s creative approach and dedication to making healthcare work for everyone make her not just a woman to watch, but a woman who is changing the game.
Read more about the PRWeek Women to Watch Awards here.