September 8, 2025
GCI Health proudly unveiled its new brand repositioning and dynamic visual identity today, further solidifying its position as the leading health impact agency, purpose-built to work with clients to realize the future of health.
This strategic shift underscores GCI Health’s commitment to transforming healthcare innovation into tangible impact through engagement that extends beyond traditional communications. It also reflects in-depth conversations with leading communicators at health organizations around the world and GCI Health’s own employees to fully articulate the opportunities and challenges facing health communicators and marketers in a changing world.
“The future of health is limitless,” says Kristin Cahill, Global CEO of GCI Health. “Yet, the increasing complexity and surge in misinformation within the healthcare industry is making it even more challenging for client innovation to break through and effect meaningful change. Our new positioning reflects our commitment to moving away from standard measures of impact like impressions and creating healthcare engagements that directly drive brand reputation, business performance and ultimately, human value.”
As one of the largest pure-play healthcare communications agencies worldwide, this renewed focus is a natural outgrowth of GCI Health’s expanded capabilities. The agency supports clients throughout the full product journey — from molecules to the masses — in the areas of pipeline and product communications, brand marketing, corporate and enterprise communications, clinical trial marketing, medical affairs, public affairs and public policy work.
A Refreshed Identity Designed for Impact
Visually, the new brand identity aims to capture the energy of impact, reflecting this strategic direction. Connor Lesniak, GCI Health’s Group Senior Vice President and Head of Design, described the updated typography, iconography and refreshed color palette. “This new identity incorporates fresh type, bold shapes that capture the energy of impact and a harmonious color scheme building on the iconic GCI Health vermillion,” notes Lesniak. “Our goal with this new direction is to celebrate the bigness and complexity of the human experience and the uniqueness of each individual’s healthcare journey — recognizing that our clients and the people they serve each bring something distinctive and meaningful to the world.”
For decades, top healthcare brands and organizations have consistently relied on GCI Health for its unmatched expertise across healthcare. “GCI Health’s strength lies in making complex science accessible, developing creative solutions that shift perceptions and behaviors and delivering engagement strategies that work in the real world,” explains Cahill. “There’s no greater ambition than helping partners realize the full potential of their innovation and create a healthier world, and that’s the business we are in.”
For more information on GCI Health’s evolved brand identity and strategic repositioning, reach out.