June 8, 2026
Each year, PRovoke Media unveils its Innovator 25 list — identifying the marketing and communications pros who are driving industry innovation by disrupting conventional models to elevate stakeholder engagement and brand influence. As Managing Director, Global Digital and Clinical Trial Communications at GCI Health, Matt Graffeo embodies this renegade spirit. Known for blending consumer marketing sophistication and technological innovation to redefine healthcare communications, Matt has been named to the 2026 PRovoke Media Innovator 25 list.
As the global head of digital, Matt has scaled GCI Health’s digital offerings into one of its fastest-growing capabilities, delivering best-in-class solutions across commercial and clinical initiatives worldwide. Matt’s strategic ingenuity is evident in the frameworks he’s built — including GCI Health’s methodology for global social media playbooks, which ensures campaigns are both globally consistent and locally relevant — and in GCI Health’s Clinical Trial Communications practice, which Matt created and leads.
His dual leadership has helped make clinical trial recruitment more targeted, resonant and effective, solidifying the offering as a key differentiator for GCI Health.
“Matt is a true innovator whose insights have opened new doors for our agency, creating fresh revenue streams and raising the bar for what healthcare communications can do,” says Kristin Cahill, Global CEO, GCI Health. “His ability to leverage digital to cultivate true human connections is helping our clients bridge gaps, amplify impact and create a healthier world.”
Read more about PRovoke Media Innovator 25 here.