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Generative Engine Optimization for Healthcare

The way people discover health information has fundamentally shifted. With an estimated 40 million people globally asking ChatGPT health-related questions each day, AI is now a primary source for patients, caregivers and healthcare professionals (HCPs) as they search for health information.

At GCI Health, we help you lead in this new ecosystem. Through deep healthcare expertise, strategic human insight and proprietary AI tools, we drive your health impact, ensuring your credible information is front and center.

68%

of HCPs report that inaccurate AI information has caused patients to question or refuse treatment.*

Meet GEOrge

Own your narrative in AI health-related search

GEOrge by GCI Health is a proactive, healthcare-first, AI-powered generative engine optimization offering that proactively builds brand visibility within large language models (LLMs) and generative search platforms. Named for where human expertise meets AI intelligence, GEOrge helps companies discover, develop and define their position in this environment through:

Marketplace Discovery & Analysis

Powered by our AI-driven search analysis and our proprietary, custom-built GEOrge agent, we identify where you’re winning, where competitors dominate and where companies can lead.

Content Strategy & Creation

Built for generative search — from technical website optimization to thought leadership and earned media — we ensure your content addresses the real questions patients and providers are asking.

Monitoring, Tracking & Optimization

Continuous monitoring, competitive tracking and ongoing optimization through content adjustments ensure sustained success and help expand your authoritative position over time.

Human expertise meets AI intelligence

Meet Joe

Joe Malunda
EVP, U.S. Digital Team & Operations Lead
Joe Malunda
EVP, U.S. Digital Team & Operations Lead
Joe is an invaluable client counselor who crafts integrated digital campaigns driven by audience insights and strategic channel planning. His expertise spans therapeutic areas including oncology, immunology, neuroscience and rare diseases. Joe has a proven track record of launching breakthrough digital campaigns that drive significant client growth. Joe developed GEOrge, GCI Health’s GEO solution, empowering clients in the health discovery ecosystem. Previously, he ran phase III clinical trials at the Hospital of the University of Pennsylvania, led NIH- and CDC-funded community programs, and conducted science research published in leading academic journals. An MM+M 40 Under 40 honoree, Joe holds a degree in Neuroscience from the University of Pennsylvania and a Master’s degree from the Georgetown University School of Medicine.
Joe Malunda's Biography

Discover more

GEOrge is part of GCI Health's Impact Intelligence Suite, a robust portfolio of industry leading custom-built healthcare offerings for GEO. We invite you to learn more about how GEOrge can help you drive the conversation and be the answer your stakeholders are searching for.

GCI Health Launches GEOrge, a Generative Engine Optimization Offering Built Exclusively for Healthcare Companies

If Everyone Is Talking, Is Anyone Listening? Realizing Health Impact in the Infodemic Age

*GCI Health Pulse Survey fielded in February 2026 to 156 HCPs in the United States across specialties (GP, Dermatology, Endocrinology, Neurology, Cardiology and Oncology).