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Amid Misinformation, Trust Seen as Critical Factor for Coronavirus Comms Efforts 

As fear and uncertainty around the global spread of the coronavirus (COVID-19) continue, efforts to communicate the facts are in competition with unhelpful political posturing and deliberate efforts to mislead.

However, Singapore has widely been singled out as exemplary. There, prime minister Lee Hsien Loong set the tone early on with a video designed to dispel panic, offer practical precautions, and reassure from an infrastructural perspective. The message made the rounds on social media before misinformation had a chance to take hold. Critically, it marked only the start of an ongoing effort to communicate with the public as the situation develops.

“Action has been quick, transparent and robust, for the most part leaving citizens with trust that their safety is in good hands, more so than we’re seeing in some countries facing an equal or higher threat,” observes Rikki Jones, Asia-Pacific managing director of GCI Health.

Above is an excerpt from an article that first appeared in PRovoke Media. You can continue to read the full article here