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Posts Tagged ‘#ThoughtLeadership’

Digital Impact September

Community Is the New Credibility in Healthcare’s Distributed Digital Ecosystem

GCI Health’s digital experts examine how healthcare brands can build credibility through patient communities, AI-optimized content and paid media as trust becomes increasingly distributed.

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Amy Inzanti _ News and Views

How Micro-Narratives Are a Macro C-Suite Threat

GCI Health’s Amy Inzanti illuminates the growing impact of micro-narratives for healthcare companies and shares actionable strategies for predicting and diffusing them before they take hold to safeguard brand reputation.

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Trey Watkin_WHA77

A New Era of Global Health Requires a New Social Contract: Reflections From WHA77

World leaders recently joined members of the global health community for the 77th World Health Assembly in Geneva. GCI Health’s Trey Watkins was there and shared key takeaways on the most pressing global health challenges and the implications for the healthcare sector.

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AI in Medical Imaging_News and Views

Through the Looking Glass: AI in Medical Imaging

As AI continues to advance, its role in medical imaging has become increasingly important. In this article, Cathy Chow, GCI Health’s Regional Head of Medical Communications EMEA, shares insights on the importance of representation in navigating the boundaries of AI's application in medical imaging.

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News and Views_DEI

Navigating in Headwinds: Why Diversity, Equity and Inclusion Are the Rx for a Healthier Future

GCI Health’s Tenee Hawkins explains why it’s critical to double down on a commitment to DE&I to build the diverse healthcare teams needed to reach communities most impacted by chronic health conditions.

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Campaign Asia

Why It’s Important To Avoid Generic Healthcare Communications

GCI Health’s Glen Halliwell suggests that effective communication about healthcare in the Asia-Pacific region requires customization to address specific market concerns, such as an aging population, cultural norms and insurance practices.

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CES logo

GCI Health Exec Previews Health Tech Trends at CES 2023

CES 2023, one of the year’s biggest tech conferences, kicks off Thursday in Las Vegas with presentations from industry leaders like Samsung, LG and Nvidia among many others. The tech...

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Five business people on stage for a panel discussion.

PRovoke Global Summit: Lessons for Communicators From the Healthcare Frontlines

An all-star panel featuring representatives from Walgreens, bluebird bio, Pfizer and Premier Inc., shared the lessons they learned on the pandemic's frontlines and how those lessons are lighting a new path forward for communicators.

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Why Healthcare PR Pros Need to Lead With Identity

If we ground our communications in identity, we’re better able to create intentional, multidimensional messaging to help bridge the gaps and form new pathways to nurture healthier communities.

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Woman using futuristic display.

NFTs: What This New Kid on the Blockchain Means for Healthcare

From digital art to Taco Bell GIFs, NFTs—non-fungible tokens—are captivating the tech world. What are NFTs and what are the implications for healthcare? Here we unpack NFTs and the blockchain to help healthcare brands stay ahead of the curve.

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