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Posts Tagged ‘#Influencer’

Super Bowl Article

Healthcare Takes the Stage at Super Bowl LX and Beyond

Here GCI Group’s Elisia Canna shines a spotlight on the flurry of pharma brands visible at this year’s Super Bowl and how athletes are quickly becoming go-to partners and influencers for healthcare brands.

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Michael Cree

Patient Influencers: Reshaping Healthcare Across a Fragmented Landscape

Michael Cree, Group Senior Vice President, Global Influence and Co-Lead of Muse, GCI Health’s influencer and celebrity practice, shares how patient influencers are changing the game for patients searching for connection and brands seeking to build trust.

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Top 2025 Health Influencer Predictions 

The world of health influencer marketing is constantly evolving, and Michael Cree, Group Senior Vice President, Global Influence and Co-Lead of Muse, GCI Health’s global healthcare influencer and celebrity practice, predicts that several major trends will significantly impact the future of influencer engagement.

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Muse image

GCI Group Launches Muse, an Integrated Celebrity and Influencer Engine for Global Health Brands

GCI Group introduced Muse, an integrated global practice that brings together the agency’s award-winning celebrity and influencer offerings under one umbrella.

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