August 5, 2022
Today, more brands and companies are expanding their communications strategies to connect with our intersectional society. However, the current tools and methods used to create these campaigns lack the framework to ensure cultural relevance and resonance, particularly for shifting healthcare behaviors. Just as UX and UI are critical for driving user engagement and action, Identity Experience (IX) is essential for successful digital marketing.
MM+M editor-at-large Marc Iskowitz spoke with Kianta Key, Group Senior Vice President at GCI Health, to discuss how centering identity can lead to fully dimensional and more effective digital campaigns. You can listen to the complete podcast below.
Listen Now
Mapping the Identity Experience
Kianta Key, Group Senior Vice President and Head of Identity Experience at GCI Health, sat down with MM+M to discuss how healthcare brands can embrace and implement a more nuanced approach to digital communications by leading with identity.
Podcast: Mapping the Identity Experience