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Posts Tagged ‘#Digital’
Featured News
August 26, 2026
How Micro-Narratives Are a Macro C-Suite Threat
GCI Health’s Amy Inzanti illuminates the growing impact of micro-narratives for healthcare companies and shares actionable strategies for predicting and diffusing them before they take hold to safeguard brand reputation.
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Featured News
June 23, 2026
From Ranking to Recommendation: Five Takeaways from Digital Marketing Europe
AI is fundamentally reshaping how healthcare information is discovered and trusted. GCI Health’s Ana Hurtado shares key takeaways from Digital Marketing Europe on why GEO, authority and integrated PR are now essential for driving online visibility.
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Featured News
February 4, 2026
If Everyone Is Talking, Is Anyone Listening? Realizing Health Impact in the Infodemic Age
In today's "infodemic age," where social media dictates news consumption and attention spans are fleeting, how can healthcare companies ensure their vital messages are not just heard, but acted upon? Our new article, "If Everyone Is Talking, Is Anyone Listening?", explores the profound transformation of the information landscape.
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Featured News
January 12, 2026
The Top 2026 Healthcare Disruptors and What They Mean for Communicators
The digital health landscape is rapidly evolving, and today’s communicators must be ahead of the trends and ready to take action. Here, GCI Health’s digital healthcare experts share their top predictions for the biggest digital health disruptors in 2026, and what it all means for communicators.
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Featured News
August 6, 2024
The Power of Prediction To Drive Success
Bailey Roy, Group Senior Vice President and Head of Research and Analytics at GCI Health, delves into the transformative power of predictive analytics in an article featured in PM360.
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Featured News
July 19, 2024
7 Ways Medical Marketers Can Navigate the Rise of “Zero-Click”
New “zero-click” AI-powered search summaries are raising concerns about the spread of health misinformation. GCI Health’s Kristin Ryan spoke with MM+M about how healthcare marketers can combat this issue and safeguard their brands for the future.
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Featured News
January 5, 2023
GCI Health Exec Previews Health Tech Trends at CES 2023
CES 2023, one of the year’s biggest tech conferences, kicks off Thursday in Las Vegas with presentations from industry leaders like Samsung, LG and Nvidia among many others. The tech...
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Press Releases
December 9, 2022
GCI Health Announces Expansion of Its Digital Practice
GCI Health has announced a significant expansion of its digital practice to meet the continued and increasing client demand for advanced, integrated digital solutions, including Web 3.0 and immersive experiences.
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Featured News
October 10, 2022
NFTs: What This New Kid on the Blockchain Means for Healthcare
From digital art to Taco Bell GIFs, NFTs—non-fungible tokens—are captivating the tech world. What are NFTs and what are the implications for healthcare? Here we unpack NFTs and the blockchain to help healthcare brands stay ahead of the curve.
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Podcasts
August 5, 2022
Mapping the Identity Experience
Kianta Key, Group Senior Vice President and Head of Identity Experience at GCI Health, sat down with MM+M to discuss how healthcare brands can embrace and implement a more nuanced approach to digital communications by leading with identity.
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